Channels📱: App (native iOS and Android)

Markets 🇬🇧: US, EU & RoW

My role 🙍🏻‍♀️: Senior Product Designer

Team 👥: PM, QA, FE Devs, BE Devs, UX writer, UX researcher, Medical team, Data

When 📅: Dec 2022 - June 2023

Status 🚦: live

✨ My Learnings ✨: Working on this feature was fascinating and engaging. I particularly enjoyed conducting the mini longitudinal study to understand how people approach symptom tracking. While this may not strictly count as a learning, we discovered that users strongly value adding their personal touch to symptom tracking—highlighting the importance of building flexibility into our system.

Overview

We started looking at improving our existing symptom tracker with the idea of increasing the app user retention. So we decided to improve the existing experience of the symptom tracker and turn it into a smart condition manager.

We aimed to enhance our mobile app's retention and engagement by developing a system that delivered personalized insights⁠⁠. Our approach involved transforming our current single-point assessment model into a longitudinal tracking system, enabling us to support users throughout their recovery journey while providing ongoing symptom advice⁠.

Users & Audience

All app users (Android and iOs), all geographies (US, EU and some other countries). In 2022 we had an average of 5.6k DAU with 11M downloads.

Problem

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The company's strategy aimed to change user behavior, as most people were only using the app once or twice before uninstalling it. We needed to develop features that would increase daily active users (DAU). At the time, users typically downloaded Ada's symptom checker for a one-time consultation about their current symptoms, then either used it briefly or deleted it. Our goal was to expand the app's functionality to support users in managing ongoing conditions and symptoms.

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We identified an opportunity to enhance the app's existing functionality: by improving the basic symptom tracking feature, we could transform it into a more engaging tool that would encourage users to return to the app more frequently.