Channels📱: Web
Markets 🇬🇧: UK and EU
My role 🙍🏻♀️: Senior Product Designer
Team 👥: POs, BAs, FE Devs, BE Devs, UX writer, UX researcher, Partnership manager, localisation team
When 📅: Feb 2021 - Jan 2022
Status 🚦: live (in production for M1)
✨ My Learnings ✨: In my work for this team (Monetisation) I learned what my biggest asset as a designer is: being a core advocate for the user and always asking “what value are we bringing to the user?”. Sometimes though it’s a tough one to answer.
Monetisation was a team set up to extend our value proposition to support the entire customer journey lifecycle via partnerships and upsell in order to maximise user lifetime revenue. My job as a designer was to be able to leverage user problems in order to solve this business problem.
I worked on rolling out our partnerships throughout the product, starting from the confirmation page and moving to the bookings page. I ran a number of user testing sessions in order to uncover the highest value for the user and championed it tirelessly. We shipped on three touch points and created a new part of the experience.