Channels📱:Web
Markets 🇬🇧: UK
My role 🙍🏻♀️: Product Designer
Team 👥: PM, FE Devs, BE Dev, Marketing Exec, UX researcher
When 📅: Sept 2018 - Dec 2019
Status 🚦: live
✨ My Learnings ✨: Information architecture is king (or queen)! We struggled the most over the representation of the very complex taxonomy of resources we were representing, so much so that it sparked work around how to make it simpler: not just to work with, but more importantly to understand as a user.
Due to be relaunched, Tes Elements - which sits in the resources marketplace - is a subscription-only set of primary and secondary teaching resources. The product needed to be improved as it suffered from an array of issues: discoverability within the Tes universe, the product offering not being clear enough and not being visually on target with the audience.The desired outcome was a product whose UVP was clear from the start, and could be easily found by those who searched for primary or secondary resources - while improving discovery and navigation within the product.
Primary and secondary teachers and - indirectly their pupils. It is interesting to notice how - even though the subscription was aimed at teachers - research showed us how they responded better to a branding and visual language that was in line with the need of their students (more colourful and playful), as a proxy of what they could expect from the resources themselves.