An overview of the change that I was part of during my time at THE OUT
✨ My Learnings ✨: Looking back at what I did during my time at THE OUT, especially as the sole designer for the majority of the time, really helped me understand the impact that I had in shaping the product.
The task was turning the existing iOs app (called “Liquid”) into THE OUT. The process involved taking the newly designed brand guidelines by Design Studio and develop them into a visual language that would fit the brand we were trying to establish.This phase of work was deadline heavy (had a strict deadline to deliver and relaunch in a little less than 2 months) and the goal was to prepare the basic features of the existing app. The challenge was to both be aware of the time constraint while making sure the new style UI was the best it could be while picking the right features to prioritise. I pushed to get an extra effort to improve the existing experience by designing an extra page to show the vehicle details and strived to keep the KYC flow as good as possible - it being one of the features that sets us apart.
The biggest challenges were the time constraint we had and turning the brand guidelines into actual elements of UI (the guidelines were heavily focused on a number of different media and not very UI focused) while pleasing the numerous stakeholders (from within and without THE OUT itself, i.e. MD of InMotion Ventures).
After the rebrand was done, we had the two fold task of increasing the functionalities and features of our newly rebranded app while making sure we supported marketing in their effort to convert the traffic brought by partnerships and campaigns.
I worked with the Senior PM to identify the best solution to the problem (or feature request) business brought to us.
From the kickoff meeting to the mockups and testing and polished designs, I worked on these features that make THE OUT stand out: