Channels📱: App (native iOS and Android)
Markets 🇬🇧: All markets (EN language only)
My role 🙍🏻♀️: Senior Product Designer
Team 👥: PM, QA, FE Devs, BE Devs, UX writer, UX researcher, Medical team, Data
When 📅: Mar 2024 - Aug 2024
Status 🚦: live
✨ My Learnings ✨: Language precision is essential when designing feedback mechanisms - questions need to be carefully crafted to be open enough to cover various scenarios while still collecting actionable data.
The true condition feedback feature aims to validate the medical platform's accuracy and automate testing processes by collecting real-world user feedback, enabling the transition from manual to automated testing while improving platform reliability.
All app users (Android and iOs) that use the app in English and have taken an assessment within the 30 days prior. In 2023 we had roughly 12M users, 8.5M using the app in English.
One of the problems that as a business we were having at Ada is that we don’t really have an idea what the users do after they take an assessment. Were they going to the doctor? Was the assessment’s diagnosis validated? The answers to these questions would allow us to keep building our product to accompany the user further in their journey to care. Additionally we would be able to check the accuracy of the answers our model is giving the users.
Part of the reason we embarked on this effort is that at the time one of the company goals was to expand beyond the evaluation step offered by our main product (symptom assessment), into a proposition that would be more enticing for pharma companies.
My tasks were: creating the UX and UI of the experience and coordinating with medical and product to find the perfect solution. I worked with the Mobile team (Product, BE, FE, QA Eng.), Medical team lead, UX writing and UX research team.